Element is a finalist for the MakeUp in NewYork IT Awards
Element Group USA is thrilled to announce that two of its products have been named finalists in the IT Awards at MakeUp in New York.
The Innovation & Trends Awards competition celebrates and promotes the innovations of the show exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
In the Beauty Accessories category
Element has applied with PeaceOut Instant Oil Control Roller W / Hallosite Clay.
It is a Dragonite™ clay bead, one of the purest halloysite clays in the world, that effectively cleanses pores, absorbs excess sebum and impurities. Housed in an ergonomic and compact post-consumer resin packaging, it is refillable and easy to use.
Ergonomically designed, the primary component is recyclable PCR packaging that is also refillable. The unique Hallosyte Clay RollerBall is responsibly mined in the USA. The “Dragonite™ Halloysite Clay instantly absorbs excess oil and purifies pores for a flawless, shine-free finish. Its compact, antimicrobial packaging with silver ions reduces bacterial transfer by 92%.”
Hallosite is a mineral known for centuries for its absorbent qualities, used in battle to stop bleeding, and has been industrialised for its absorbing properties.
The Jury’s opinion: “A new accessory that is sensorial, practical, and effective.”
images courtesy of Peace Out
In the Ocean Beauty Category
In 2025 the MakeUp in New York show has also released a new IT Awards category with the “Ocean Beauty Award” a cross-cutting award that will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
The year Element has applied with the “Come Hell or High Water Mascara” by Caliray. The secondary packaging of this mascara is made from 100% post-consumer recycled paper (FSC certified) and soy-based inks. Its discreetly designed primary tube is composed entirely of ocean plastic. The overall eco-design includes shipping boxes printed with algae-based inks and offers users the option to return empty Caliray packaging via a PACT mail-back program for reuse.
The Jury’s opinion: “ Amazing execution for a 100% PCR - Ocean plastics packaging. Finish and decoration are astonishing.”
The winners will be announced at the IT Awards ceremony, where the best innovations will be unveiled! Hopefully, we will be among the winners.
